Relationship Over Information

In a world where social media shapes how we connect, it’s clear that not everyone uses it the same way—especially across generations. To build meaningful relationships, particularly with younger audiences, we must adapt our approach. Here’s why choosing relationships over information is vital, especially in ministry.

1. Older Generations Use Social Media Differently

Social media habits vary widely by age. Younger generations, like Gen Z and Millennials, are deeply immersed in these platforms, while older generations, such as Gen X and Baby Boomers, engage less often and for different purposes.

• Gen Z: 95% use social media, with 26% spending over two hours daily.
• Millennials: 93% use social media, with 24% spending over two hours daily.
• Gen X: 77% use social media, but only 17% spend over two hours daily.
• Baby Boomers: 60% use social media, with just 14% spending over two hours daily.

This gap shows that younger people live much of their lives online, making social media a critical space for connection. To reach them effectively, we need to be present where they are.

2. Relational vs. Informational Use

Social media serves three main purposes: relationships, entertainment, or information. While all have their place, the most powerful use—especially in ministry—is relational. It’s about building authentic connections rather than just broadcasting facts.

• Informational Use: Posting updates, events, or announcements—like a digital bulletin board.
• Relational Use: Engaging directly with others through likes, comments, and messages to show genuine care.

In Young Life, we call this “contact work”—going where kids are, meeting them as they are, and building friendships. Social media extends this mission into the digital world, prioritizing relationships over one-way communication. It’s less about what we say and more about how we connect.

3. Statistics That Matter

The numbers back up the need for a relational focus:

• Usage by Generation:
  • Gen Z: 95% use social media, 26% over two hours daily.
  • Millennials: 93% use social media, 24% over two hours daily.
  • Gen X: 77% use social media, 17% over two hours daily.
  • Baby Boomers: 60% use social media, 14% over two hours daily.
• 70% of teens say they feel more connected to friends through social media.

84% of Gen Z prefers interactive content (e.g., stories, DMs) over static posts.